Orange juice target market Essay Example | Topics and Well Written Essays - 750 words

Orange juice target market - Essay Example The customer service is covered by giving a number on the back of the packaging to contact in case of further information, problems and suggestions. The advertisement is properly designed for its desired target market as it has both its USP placed at the front of the package in order to make the customer know what the manufacturers are offering. The saving option that the juice offers is also written on the package. The product is simply Apple juice, it's a normal consumer non durable good that has nutrients and gives energy plus the taste of apple is sweeter than that of orange hence making it more preferred among Apple Juice lovers. The pricing has been done keeping in mind a low profit margin and cost of ingredients. The target market is an essential factor in this case to decide the price of the product. The promotion is done by advertisement and signboards plus the one USP of the product that it does not have any added sugar. The quality of the packaging is also less enhanced and attractive. The distribution is at all the vendors of juices, bakeries, grocery stores and super stores that are located near the potential customers of this product. ... The customer service is maintained through a mail address that is provided at the back the customer who has a query can write to the company to get the desired information. The product promotion technique and the USP is telling that its designed for the lower and the lower middle class people. The saving option with this product is higher than the offer with the previous product. The packaging is also not that expensive as compared to the last product. Campbell's V8 Juice This juice targets the upper middle class and the upper class, which is diet conscious and need energy through out the day plus the people who love carrot juice. The product is the carrot juice manufactured by Campbell. The product offers energy boost and carrot juice also helps in finishing blood problems. The pricing is based on four factors the major one being the class that the product is catering to, then comes the profit margin and the cost of ingredients that the company bares and in the end the brand name. The promotion is done through television advertisement and banners. Other techniques used are the USP of the product, that include the level of energy it provides plus removing the major problems that can arise in the blood of people. Distribution channel is through the vendors, juice and cold drink stores and all the major super store of the country. The shelve position is also a vital one hence the customer can locate the product easily. The juice is easily available around the country in any location. The customer service is handled through calls, emails and mails. The queries are answered immediately and appropriately. Suggesti ons to improve the product are also welcomed by the manufacturers, as they

Paper on Freeman Dyson's Technology and Social Justice Essay

Paper on Freeman Dyson's Technology and Social Justice - Essay Example As a matter of fact, he effectively counters the arguments of some sections of the society maintaining that technological sophistications have in fact led to a rise in social injustice and inequalities. Dyson elaborates this by coming out with a real-life example. He states that, the invention of diverse household appliances have enabled the advent of a scenario where, the need for servants was eliminated. In addition, sons and daughters of servants have been enabled to pursue higher education, and thus get elevated to middle class. (1) Dyson considers that as a vivid reflection of a key facet of social justice: the segment that was hitherto downtrodden has now been empowered by the knowledge gained through education. And according to him, that became possible solely because of the advent of the aforesaid technologies (domestic appliances). (1) Dyson emphatically argues that technology should be more focused on meeting the needs of the poverty-stricken people, rather than providing m ore luxuries for the affluent. He goes on to add that poverty could be eliminated by appropriately combining the technologies of genetic engineering, solar energy and Internet. In this context, he strengthens his argument by focusing on the fact that there is plenty of untapped solar energy in some zones of the Globe where, severe poverty is the order of the day.

Obesity as a Social and Medical Problem Essay Example for Free

Obesity as a Social and Medical Problem Essay Obesity has become an epidemic in our over indulgent North American society. In addition to body image issues, obesity causes significant health issues. Society often views the word obesity to be a disease when it is actually a sign of a disorder; genetic or environmental. The percentage of our population that is growing overweight is increasing every year, and can become a very serious issue if it is not dealt with more urgently. Problems relating to self-confidence, self-consciousness, and isolation can occur as a result. An enduring problem in today’s society, especially with children, has to deal with sociality. Public appearance is very important to us and when we don’t look good, or have a low self-esteem, it can lead to further issues; possibly fatal. Those with the â€Å"obese† label have to deal with social problems every single day. The fact they don’t look â€Å"normal† causes them to not fit in with the â€Å"regular crowd† and can lead to isolation issues. Being isolated from the majority of the population can lead to problems such as depression and later on, suicide. Another big influence on social problems relating to obesity is the media. Every day at some time, somewhere, we are watching TV, reading the newspaper, or searching the web. The media tends to give labels and meaning to words in which we get influenced on. The view that the media portrays to us is that if you are a certain weight, you are obese; and vice-versa. Another problem with the media is the amount of time our society spends on it. Time consumed on useless media takes away from time spent doing productive activities such as exercising. However, the corruption in social patterns relating to obesity isn’t the only problem. Another big factor stands on the medical side. Obesity is a risk in a number of prolonged diseases. Maintaining a healthy weight is critical in order to reduce the risk of those diseases and additionally, improve your overall health. Many children and youth have fewer opportunities to be physically active at school as physical education classes and time spent being physically active at school have been reduced. Being overweight or obese has many risks involved. Serious conditions such as a stroke, high blood pressure, and Type 2 diabetes, can occur as a result; just to name a few. Linked with health problems is a poor diet. Variations in our food environment have made it challenging to maintain a healthy weight. Society tends to want to eat more fast-food rather than cooking at home because it is cheaper and less time-consuming. We have become lazy when it comes to our diets. We don’t take into consideration the Food Guide and basically eat what we want, when we want. Obesity is also a major drain on the economy. The amount of money being spent on health care because of obesity-related diseases is astronomical. The Globe and Mail had an article headlined, â€Å"Obesity costs economy up to $7-billion a year†. By eating right and maintaining a healthy lifestyle, our society can cut down economic costs drastically. All we need to have is some discipline, the proper diet, and exercise. Numerous children today are spending less time exercising and more time in front of the TV, computer, or video-game console. Even worse, some schools have banned the use of balls used at recess. An article in the Toronto Star explained why such a peculiar ban took place at Earl Beatty Public School, â€Å"The letter stated that there have been a â€Å"few serious incidents† in which staff and students have been hit, or come close to being struck, by flying balls. Not only are we lacking in exercise, the catalyst for running around at recess has now been taken away for some. This issue is going to further decrease the amount of physical activity kids partake in, and increase the possibilities of obesity. Commuting to and from work also contributes to obesity when you consider that in order to get by, mo st families need to have at least two incomes. People often have to commute long distances to jobs, and with the minimal time for meal preparation, fast foods become a number one option. Furthermore, having supermarkets, as well as other grocery stores open all night, more money is being spent on expensive, half-prepared meals. Children need to have a healthy example with their parents being physically active and eating healthy. Preventing children from becoming overweight means adapting to the way your family eats and exercises. Many believe that it is the parents fault when it comes to child obesity, and they’re correct. Children don’t have the discipline to eat â€Å"healthy† foods and aren’t capable of preparing home-made meals. It is the parent’s job to influence and lead the way for our youth. If parents set a better example health-wise for their children, it is highly doubtful that the percentage of obesity would be even remotely close to where it is now. Managing and preventing obesity can lead to many societal benefits. Having healthy, positive-minded people in our cities is always encouraging. Managing obesity can lessen the stress that occurs at work, as well as create a friendlier environment. Having a good work environment has shown to raise productivity, therefore creating better capital. Another optimistic result from obesity management in society is the discipline factor. If those that are overweight can overcome a huge default in their life, by working hard and staying focused, it will then translate into other aspects of their day-to-day lives. Our society will become that of a disciplined one, therefore work will become more productive because there is better focus on the tasks at hand; furthermore, children in school will become more confident because of how hard they worked as well as their new self-image. Overall, if our world can manage and prevent obesity, living can ultimately consist more of positive vibes and less of anxiety. In conclusion, it is clear we have a serious issue with obesity that impacts many aspects of people’s lives. It is an austere condition that doesn’t get monitored with enough concern. Possibilities such as Type 2 diabetes and high blood pressure are the two leading causes from being overweight. Medical, as well as social research can help people further comprehend that weight and obesity issues are vastly social, not individual. We have to start working together on fighting obesity. We are a lazy society and we tend to make things harder than they really are. If society works together to help those in need by giving them the courage and confidence needed to make a personal change, this unnecessary burden called obesity can be upheld. It all starts with the right diet as well as exercise and a strong commitment. As little as ten minutes a day on the bike can improve one’s health. The ball is in our court, and stronger action needs to be taken. We need to start now because the benefits to individuals as well as society are well worth the effort.

The Emancipation Proclamation :: American America History

The Emancipation Proclamation The Emancipation Proclamation led to the end of slavery, and is one of the most controversial documents in American history. Human slavery was the focus of political conflict in the United States from the 1830s to the outbreak of the Civil War in 1861. Abraham Lincoln, the Republican candidate for presidency in 1860, personally abhorred slavery and was pledged to prevent it from spreading to western territories. At the same time he believed that the Constitution did not allow federal government to prohibit slavery in states where it already existed. The election of Lincoln led to the secession of eleven slave-holding states and the beginning of the civil war. The states feared Lincoln would restrict their right to do as they chose about the question of black and white, so they went about creating the Confederate South. Four slave-holding states remained in the Union however; Missouri, Kentucky, Maryland and Delaware. During the first part of the war, abolitionists and some military leaders urged Lincoln to issue a proclamation freeing the slaves. They argued that such a policy would benefit the North because slaves were contributing greatly to the Confederate war effort. By doing most of the South's farming and factory work, slaves made whites available for the Confederate army. But still Lincoln feared that him freeing the slaves would divide the North, he believed that the four slave-holding states would secede if he adopted such a policy, and he saw them as vital to the survival of the Union By 1862 large numbers of slaves were escaping and seeking refuge with Union armies. Lincoln recognized that the extraordinary pressure of the war was gradually destroying the institution of slavery, even without legal emancipation. In July 1862 Lincoln read a draft of the Emancipation Proclamation to his cabinet. One of his ministers suggested that the President wait to issue it until after the Union victory, so that it would not sound like the last desperate act of a loosing government. Lincoln agreed and waited for his generals to win the war. The battle of Antietam, September 17, 1862, was the bloodiest single day of the war. Robert E. Lee's Confederate army retreated after the battle, allowing Union general George B. McClellan to claim victory. Five days later, on September 22, 1862, Lincoln issued the preliminary Emancipation Proclamation. It stated that if the rebelling states did not return to the Union by January 1, 1863, he would declare their slaves to be "forever free".

Bp Ethical Culture to the Gulf Coast

Question 1) Introduction BP is one of world’s largest energy company, they must have enough capital, technical and experience a responsibility to keep theirrefinery safe and run smooth in their working area. But some problem appeared from BP inside to cause this crude oil spill disaster. Save cost for to overlooked safe for the system;Assigned Transocean to drill oil; and continue to drill oil when technician looked out rig’s blowout preventer was leaking are main reason in this disaster.Everyone totally not accept this overlooked in one history and technical energy company. Save Cost Nowadays save cost from an existing business is logic and comment. We understand and accept save cost to keep competition in the market but first concern is keep high quality production after save cost. If not it will cause many problems from this action. This is a simple logic for business beginner. So lots of people don’t know why a huge and history company forgot this main point. Oil drilling is one of dangerous and careful job in this world.Each step must need circumspect and 100% safe before action. So risk management most important for that, but BP cut corners like to save money. For example, no remote control to urgent shut-off switch install on the rig. This one is last insurance for the protection but they can miss it for save cost. Also, on simple procedures, they cut out some step and quality test for the pipe. Each industrialist must understand final quality check is one of main step in the production. This step if missed may cause the company loss a large amount and product confidence.Especially, public confidence is important for each product or service. They need spend too much capital and time to build up. Unfortunately, BP looks like forget this main point. They miss some step and quality test intentionally. The test is for the pipe mainly to detect the gas in the well. I know these actions can save some cost for their production. But they are loss a huge amount and crude oil, confident of public and 11 technical staff. Contractor investigation Based on there is no risk management and they contracting out oil drill to Transocean.In records that almost four incidents were owned by Transocean almost three years. They can make an investigation before contract if they have risk management. No Risk sense One technical staff whois worked on Deepwater Horizon oil rig and points out BP negligence. He report to BP that the rig’s blowout preventer leaked before explosion but BP still no action for stop production. BP’s management are not only no risk management for save cost, and then they only knowledge how to earn more money to negligence safety. Conclusion BP is a history and largest energy in the world.Money may cover their ethical knowledge. They destroyed a one heaven location for travel, fishing industry in Gulf Coast, tourism, 11 staff’s life, their thousands of gallons crude oil and main point is lost reputation and trust from public. Question 2) Introduction Lots of victims are in this unfortunate accident, environment of Gulf coast, tourism, fishing industry, 11 technical staff etc. But not included BP in this case. They are murderer totally in this oil spill disaster based on their company failed in the management of potential risk.Refer to question 1,their management should be stop production before explosion when their staff appear the rig’s blowout preventer leaked. If they can stop the production immediately, history should be no this disaster and BP continue to work smooth in the market. Management of potential risk is important for them, but they completely to ignore it. In this case, one of true victim is their staffs who are killed by this explosion. Before employ this job, all staff must understood how dangerous for their job. They put down their worry and accept this dangerous job ecause they believe a largest company had a completely system to protect their life and promise their parent safety back home every day. They are happy to get a stable meaningful job and they are working in one largest company. Also, lots of human can enjoy energy for their live, useful plastic accessories because they painstaking to delve crude oil. However their largest company betrays their truth and got their life base on oversight. Unfortunately, eleven employees can’t back home on time because they killed by this disaster. ConclusionGulf Coast oil spill disaster no more excuse to shirk responsibility from BP. If they can increase safety sense and risk management, they no need to pay 80% penalty money for Gulf Coast restoration. Based on save cost and earn more profit to miss safety and quality control system is impolitic absolutely. Finally, senators introduce legislation to dedicate at least 80% of BP penalty money for Gulf Coast restoration on 21 July 2011. (Source by http://landrieu. senate. gov/mediacenter/pressreleases/07-21-2011-1. cfm) Ques tion 3) IntroductionBP is one of world’s large energy companies even the disaster happened. A company can ups and downs over hundred years, it must go through lots of incident. Mr. William D’Arcy (a British Petroleum and the Anglo-Persian Oil Company founder) used over six years of drilling in Middle East with his experts and scientists against his finances and patience were coming down. Finally, they had approached around 1200 feet when the source of oil shot out. Go through a few years to drill oil with painful, dissatisfy and nearly give up, a BP was born against these unfavorable factors.Mr. D’Arcy became rich because his company opened a trade on the stock market and their first location to set up a refinery is in Iran. Everything look like smooth going, however BP was go bankrupt nearly on 1914. In 1914, they loss a heating and kerosene lamp markets base on their oil came from Persian was a strong smell. And Automobile was not a primary market product. How ever, the company had a lot of stock in oil. But the market demand can’t fulfill. Since the first crisis passed, they met a second crisis during a coup in Libya and led by Muammar al-Gaddafi.He nationalized BP’s share of oil operation in Libya. And this action to make other oil rich countries in Middle East, like Saudi Arabia, Abu Dhabi, Iran etc.. tonationalize. They made BP drop down from 140 million to 500,000 barrels in oil production in Middle East between 1975 and 1983. Above two crisis are very seriously, they cause BP’s lost a huge amount in their business, capital and source. But they can’t compare the explosion in Gulf Coast region on April 2010. This unfortunate event is not only loss money, capital, source and technical staff. Their reputation destroyed in a short period.The whole process is like a nightmare for their public relation. Because rebuild a over hundred years history company is very difficult and need a long time and no any mistake appear again during this period. I understand their public relation is professional and technical. They must still hard to rebuild their reputation. But some idea suggests them to do in the future. 1) Fully support victim in fishing industry Before the explosion, one of main business in Gulf Coast is fishing industry. However, their marine products already got crude oil pollution.BP had a big representation to help all fishermen rebuild fishing industry and subsidies their cost of living. 2) Invite senators, experts, scientist to visit their refinery and Gulf Coast Base on their oversight to cause explosion and oil spill. They must always invite some good reputation experts, scientist, senators and media to visit their other refinery. Media can make more people understand BP how to drill the crude oil and each step is careful to handle and guarantee to public the disaster never happen again. Experts and scientist for double insurance to their machines and procedures is regular and correct.About some senators visit Gulf Coast, they must cause public to follow with interest. And they can show to public BP how to help Gulf Coast restoration. Like President Obama visited Gulf Coast after the disaster happened forth month. (Information source by http://obamafoodorama. blogspot. com/2010/08/as-gulf-coast-visit-ends-obamas-enjoy. html) They can help to Gulf Coast better to rebuild the tourism. 3) Solve Environment Effect After explosion rocked the rig and made them fire and sank. Thousands of gallons of crude oil were spilling to into the sea.The environment around Gulf of Mexico becomes environmental catastrophe. The spilled oil must make the sea on the sea. It hurts lots of marine life and fish. According patch up this disaster, BP and US government use lots of different method to control and clean up the spilled oil. However, they also used chemistry materials to control them. Some expert points out thatthetechnical limitationsand historical experienceshow that t heclean-upworkmay not be abletorestoretheoriginal environmentofthe Gulf of Mexico, butthiseventisto provideatesting groundfor exploringthefutureof oilpurificationmethod. Information source by http://www. futenworld. com/_d270860491. htm) Base on no one want to meet again offshore oil disaster, their risks associated with offshore drilling activities must handle better than before. They must set a rule and guideline to each class of management how to handle if meets the rig in something wrong. And monthly report to local government to report each step is follow the guideline and 100% safe for oil drilling.

5 Tips for Teachers to Help Disorganized Students

A students poor organizational skills can easily be improved by providing a routine and by clearly stating directions and expectations. Disorganized students often forget homework, have messy desks, cannot keep track of their materials and have poor time management skills. Teachers can help these students by providing a structured routine along with strategies to keep them organized. Use the following tips to help your disorganized student manage their responsibilities. 1. Set up a Routine By providing structure in the classroom the disorganized student will have no choice but to stay organized. Establishing a classroom schedule will allow students to be less frustrated and confused, and will provide them with a sense of where they are going and what materials they will need. To lessen their confusion, place a schedule in their folder or tape one to their desk. This way, the student can use it as a reference throughout the day. 2. Use a Checklist A checklist is a great tool for a disorganized student because it shows them the expectations that they need to accomplish for the day in a visual format. For younger students, have the list already prepared for them and go over it with the student each morning. For older students, provide strategies for prioritizing their own checklists.   3. Monitor Homework Encourage parenteral support by writing a letter to parents describing your homework policy. Require that each night after the homework is completed, it is signed by a parent and returned to school the following day. This process will ensure the student stays on task and encourages parents to be involved. 4. Organize Classroom Desks A disorganized student will not take the time to clean out their desk. Each week set aside time in your class schedule so students can complete this task. Brainstorm organizational ideas with the students on specific ways they can keep their desks tidy. Make the list visible in the classroom so each week they can have access to it. Suggest that they label materials for easy access and throw away items they no longer use. 5. Use Memory Aids Memory aids are a helpful way to remember tasks and materials. Have the student use tangible items such as  sticky notes, rubber bands, index cards, alarm clocks, and timers to remind them to complete their tasks for the day. Encourage them to use memory aids like this acronym: CATS. (CCarry, AAssignment, TTo, SSchool) Teaching these new strategies will help students complete their tasks efficiently and effectively. These tips give students the tools they need to manage their obligations and to be successful in school. With a little help and ​encouragement, disorganized children can easily get on a new path.   Additional Tips to Keep Students Organized Use the buddy system and assign a classmate to assist the student with their organizational skills.Use different color paper for different subjects so it is easier to locate papers.Require papers be put into binders.Have the student put important materials in their take-home folder or backpack as soon as they receive them.Use different color folders for different subjects so the students can locate them easily.Provide containers for small items so they will not be lost.Provide a monthly calendar and label when assignments are due.Have the student show you their completed checklist each day before they go home.

Definition of White Collar Crime Essay - 1160 Words

White collar crime has many definitions, one of the earlier described it as illegal or unethical acts that violate fiduciary (holding or held in trust) responsibility of public trust committed by an individual or organization, usually during the course of legitimate occupational activity, by persons of high or respectable social status for personal or organizational gain. However, as time went on the definitions and variation of the crimes began expanding and a definition did not describe the act to completion. The way a crime was determined a ‘white collar crime’ was if it fit five elements. If the crime perpetrated has intent, then it can be a white collar crime, by intent it means to commit a wrongful act or to achieve a purpose†¦show more content†¦One type of crime that fits all these categories and the modern definitions of white collar crime is identity theft. II. What is Identity Theft? Identity theft has been around for many years, and is a method of stealing another person’s identity. The person who steals the identity then pretends to be the person whose identity they have just stolen. This is done to get the persons credit card information, their resources, and their benefits. The victim of the theft can have everything in their life taken from them, and it is not an easy crime to prove. Sometimes, the person uses that newly attained identity to commit other crimes, which then can get the victim in even more problems. Identity theft can lead to identity fraud, leading to the misappropriation of the person’s identity. With the modern technology of today identity theft has become a lot easier. With firmware, spyware, and viruses identity theft has become easier than ever, apps and programs like these will take a lot more than a person’s credit card information. However, identity theft is not as simple as one may thi nk; many types of identity theft that affect people every day. III. Different Types of Identity Theft Identity theft has been split into six different types used to describe the expansiveness of the crime, identity cloning, criminal identity theft, medical identity theft, synthetic identity theft, child identity theft, and financial identity theft. The simple definitionShow MoreRelatedWhite Collar Crime : An Definition Of Occupational Deviance, And Workplace Crime1020 Words   |  5 PagesFriedrichs provided more accurate definition of occupational deviance because the term seems to be applied to activities drifted away from the original meaning of White Collar crime. It’s blended with the term conventional crime. Edwin Sutherland introduced the concept of white-collar crime in 1939. 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