University of Chicago free essay sample

Every year, University of Chicago has a chase; a stand-out just rivalry that requests that undergrads find more than 300 things in minimal the greater part of seven days. Albeit most schools set comparable to expectations for a step by step premise, University of Chicago’s hangs out in that its rundown isn't a file of course books. Its rundown isn't a rubric. Its rundown is the â€Å"Scav Hunt.† As a component of the chase, U of C approaches understudies scour the roads for a rundown of famously self-assertive things. Most as of late, it has called for both conscious and killed in essence organs (#8 and #267, individually); an imminent ruler (#66), and cowhand clothing that is both veggie lover and drifter agreeable (#77). Similarly as U of C asks its understudies and staff to push past the limits of scholarly inconceivability, the opposition requests that groups discover the impossibleâ€and similarly as Enrico Fermi’s desire molded the primary counterfeit atomic response, understudies come back to grounds in vehicles overflowing with umbilical ropes, elephants, and honey bee whiskers. We will compose a custom exposition test on College of Chicago or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Their enthusiasm enlivened me to set out upon my very own journey; an identified slink for the most eccentric though vital of undergrad properties. This is the thing that I thought of. 1. ______ Campus engineering that takes after Hogwarts. [20 focuses, +5 focuses for feasting courses of action suggestive of the Great Hall’s, +10 focuses for a sound ‘house’ system] 2. ______ A curricular crossing point of my scholarly tendencies and interdisciplinary interest. [100 focuses, +200 focuses for the origin of a totally new school of financial idea, +100 focuses for a top-level graduate school with initial courses open to undergraduates] 3. ______ A heritage; maybe Freakonomics, Obama, and Ashcroft? [10 points] 4. ______ An understudy ID that serves as a free affirmation go to two of my preferred galleries, The Art Institute of Chicago and Chicago’s Contemporary Museum of Art. [10 points] 5. ______ Weekly milkshake limits. [5 points] 6. ______ A ‘core’ educational plan that doesn't make giggling difficult. [25 points] 7. ______ An invigorating network of people focused on amplifying their effect upon society [30 focuses, +1 point for each congenial fashionable person intellectual] 8. ______ A shared conjunction of educators and undergrad classes that doesn’t end with a photograph meeting. [25 points] 9. ______ A pleasant amalgamation of my most loved city’s picturesque miracle; an insignia to this present reality importance of comprehensive guidance. [20 points] 10. _____ Mock Trial, Student Government, and Students for a Democratic Society. [10 points] In spite of the fact that I have kept the University of Chicago at the rear of my brain since the seventh grade, it wasn’t until this late spring the school turned into my top decision. As I sought after a mind-boggling collection of school manuals, I found a stunning difference. In spite of all that every establishment professed to offer, none however U of C could offer me what I needed in a collegeâ€concentration; a difficult center; a smart network. None however U of C could present to me that scholarly and interactional satisfaction that I have consistently yearned for. None could considerably offer me the chance to compose thisâ€an paper based entirely off of a capricious forager chase.

How Does Technology Affect Todays Youth free essay sample

The youngsters of today are continually utilizing what a few people call â€Å"technological advancements,†, for example, mobile phones, X-Boxes, workstations, or iPods. Be that as it may, are these progressions something to be thankful for? I feel that the development of innovation impacts the public activities of today individuals, since it shields individuals from encountering reality and propagates the idea of quick fulfillment. Innovation is a negative effect on us since it isolates us from the real world. At the point when you put on your earphones and tune in to music in broad daylight, you separate yourself from the real world. A few people imagine that the iPod is utilized so you don’t need to manage the awful factors of regular daily existence. By continually being cut off from individuals and new encounters as a result of innovation, our age is biting the dust in public activity. In the event that we never face reality by making individual connections, encountering things, and taking care of issues, we will never grow up and become grown-ups. We will compose a custom article test on How Does Technology Affect Todays Youth? or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The web for state? It really reduces the correspondence of society, particularly the youthful. At the point when our relational abilities are debilitated we invest less energy conversing with friends and family, feel increasingly discouraged and feel progressively focused. In our youngster years, absence of individual correspondence can influence our psychological and physical wellbeing. A few people feel that the web positively affects public activity since it lets us structure online fellowships. In any case, meeting an individual on Facebook, Twitter, or Tiny Chat is risky in light of the fact that there are individuals on the web who are a danger to youngsters. It is unfortunate to make and keep up the entirety of your social communications on the web. I accept that technology’s a negative effect on our future since it keeps us from this present reality, diminishes correspondence, and gives moment fulfillment. Society must have the option to us innovation and not permit it to decimate our social cooperations. The world must be figure out how to utilize innovation and not permit it to affect us contrarily in the creation and practical grown-ups in the public eye.

Business Law Essay Example | Topics and Well Written Essays - 250 words - 2

Business Law - Essay Example All things considered, the Court rendered the term unenforceable in light of the fact that it showed up just at the base of the website page after the download button, denying the client the chance to peruse it first. This isn't accurate be that as it may, in the current case since Dell promoted the terms in its site as well as encased a composed duplicate of it with the conveyance of the PC to the client. By and large, the courts will discover for assertion on the off chance that it plainly gives the idea that an understanding thereto was reached between the gatherings and regardless of whether there are questions, for example, on account of NCR Corp v Korala Associates, Ltd 512 F 3d 807 (2008) yet may rule against it, regardless of whether there was understanding, on the off chance that it is clearly uneven, for example, on account of Circuit City Stores Inc v Adams 279 F 3d 889 (2002) (refered to Miller and Jentz 2009 52, 53). The current case, in any case, is recognized from comparable situations where the court held therapist wrap understandings and intervention statements legitimate by its nonattendance of an express disclaimer illuminating the client regarding the particular strategy by which to communicate their dismissal of the terms, generally an arrival of the item as was on account of ProCD, Inc v Zeidenberg 908 F Supp 640 (1996). The ramifications of this is DeFontes has n o notification that a dismissal of the terms ought to be communicated by restoring the item and in this way, regarding her, the mediation term isn't authoritative. She in this manner, has great odds of excusing Dell’s application for

An Issue Of Oil Fracking - Free Essay Example

Oil fracking has been a long practice undergoing the resource mining of oil to be purposed for our own benefits. The underlying history that is brought from the beginning of oil fracking relies in polices and the Yom Kippur War. These two aspects in oil fracking will help understand what the contemporary issues history is from then. To then help better understand the current state of the issue. Oil fracking polices are an important aspect the contemporary issue for specific business-related reasons during the twentieth century. One example of a company that was around during the twentieth century was the Hawaiian-Texas oil company LTD. This company is a larger forceful company that owns a multitude of oil properties. The company owns sixty different leased oil properties. Totaling six thousand acres. From these properties being leased not enough information was being disclosed to the investors of these oil producing spaces. For example, the policy states their will provide a fifty percent split between the investors and LTD. 50 of the net proceeds from Oil produced, and profits derived from the Companys Operations . Along with them drilling additional wells from the money being profited. The remaining percentage of money that was invested into the company was put towards the continued development of the business. LTDs business and mindset to expand and further develop their production of oil was going well. But investors werent disclosed were the oil fields were being produced. During this time the company had a total of sixty separate oil leases. One oil well in Okmulgee County, Oklahoma was being drilled about 600ft from the Hartfords producing oil well . This was leading to a conflict with their opposing business due to zoning restrictions not being established. George P. Mitchell is another example that involves oil fracking policies needing to be developed. George P. Mitchell was a significant oil business man that started in 1943. He was the known as the pioneer for oil fracking During his career in the oil fracking business. He participated in drilling some 10,000 wells, including more than 1,000 wildcats   wells drilled away from known fields . His company, Mitchell Energy Development, was credited with more than 200 oil and 350 natural gas discoveries . In the 1960s, Mr. Mitchell, looking to diversify, bought 66,000 acres of mostly undeveloped real estate within a 50-mile radius of Houston . In 1974 he created The Woodlands, 27,000-acre forested development 27 miles north of Houston, helped by a $50 million loan   from the Department of Housing and Urban Development. Many people were living there. This was another example of zoning restriction related to commercial land usage for the residential usage at the time. Exon Mobil at th e time was also involved with this commercial zoning issue with the land. After George P. Mitchells conflict with exon Mobil. This then later leads into the Right-to-Know Act. This was a legislation the United states wanted to pass to help disclose further activities that are being done. The establishment of this law sets a standard of disclosure for the toxic level exposure to the EPA. In the 1980s, the EPA and Congress agreed not to apply RCRA to oil and gas wastes, overriding objections from some officials at EPA after the agency had documented 62 cases in which oil and gas wastes had caused damage . Leading from this legislation being established was the need for many other categories to be implemented into the legislation. This is so the people can also be aware of the need of the Right-to-Know Act. During 1974 The Yom Kippur War had begun. Some background that lead to this war included the previous war in 1967 which was called the Six-Day war. This war had three distinctive battlefronts that were all tied together. There was a shared desire to ease Israel and redeem themselves for the defeat they had previously 19 years ago. When they failed to destroy the Jewish state. the Egyptians and Syrians launched their attacks at 1400 hours, 6 October 1973 . This attack was launched on the holiest day of the calendar for the Israeli population. There were to fronts in this war which were. The Southern Front and The Northern Front. The Southern front had the Egyptian Third Army in the south. Additionally, 8,000 assault infantrymen . Their objective was to storm across the canal. With the intent to take control of the eastern side. During the same time. The commando and infantry tank destroyer units were crossing the canal currently. The tanks were approaching the ramps for the preparatio n of ambushes that could await them from Israel. By 1600 hours, the crossing was more successful in the northern sector of the Canal than in the southern sector .   The Egyptians original plan of attack on the canal was to go through and infiltrate at one single point of the canal. Instead they had to divide up the attack into five different axis of infantry paths into the canal. They had limited air assets to help execute this attack in better manner.   The air assets were best believed to be used in the northern front of the attack. The Northern front had mirrored the circumstances of the southern fronts attack. Both fronts had built multiple defense positions on their sides. The Syrians had deployed three infantry divisions along the 45-mile front . This included the Syrians third armor division in the north and the Syrians first armored division in the center. The attack was executed in synchronization with the Egyptians. This attack method heavily relied on the penetration of the infantry troops to reach the high ground of the east Jordan river. The U.S didnt get involved until later when the war coming closer to the end. The United States and the United Nations had begun discussing the probable solutions to this conflict of war. The United States got involved in the behalf of the Israel forces. What was offered to Israel was a full-scale airlift of military equipment, the replenish of their forces, and a stronger offensive front. With this they both retook most of the territories that were previously lost before. The Resolution was in the need for the Israel and other Arab nations to conclude with a peace treaty deal. The United States also began to re-examine its policy in the Middle East when it faced the Arab oil Embargo at the end of the war . The need to settling this Israel-Arab conflict became the top priority for the United States. The oil Embargo was established by and Arab organization called OPEC. OPEC had set the oil embargo to stop the exportation of oil into the United States. The twelve members of the OPEC organization made that agreement on October 19, 1973. What set the growing attention amongst the members of OPEC was the depleting price of the dollar. The contract that was established between them and the United States was an agreement in oil pricing for the nation. The depleting value of the dollar was hurting them under the nations revenue. OPECs last straw was when the United States started to support the Israelis against Egypt in the war. The members of the OPEC organization halted the exportation of oil to the United States. This created an economical problem from the U.S due the war and the outcomes from the war. Oil fracking has been a long practice to obtain the resource of oil. The high demand for the oil underlies in the motives of business and economical power. LTD had a lot of properties to attract investors into their practice of oil fracking. But they werent fully disclosing all the oil fracking practices being to the investors. Since of them not doing this disclosure. Further regulations were implemented at the time do have better fracking practices for the business. The Yom Kippur War was motivated by economical around the embargo placed. This intervention the United States made was to help stop a conflict that later led to The United States taking an economic toll from that embargo in place. This understanding of the contemporary issue of oil fracking helps further understand the contemporary issue in our current time.

An Project On The Development Of It System Applications Or...

For any company involved in the development of IT system applications or any other software, having a team of people who knows what they are doing, will determine if the application will be useful or a total failure. Since money cannot be wasted and it is sometimes shorted by the client, having the experience and the right leaders to keep this project organized and on schedule, will help the development team members finish this project on time and on budget. However, in order to stay on track of the requirements set by the client, communicating with the client on a regular basis either by phone or by virtual meetings, the results of the project will most likely be a success. To me, the purpose of these meetings are to keep the client involved in the project as much as possible so that all the discussed requirements are well-understood and if any changes are made by the client, then new changes can be made right there on the spot avoiding future delays. I think that the main goal here is to keep the client satisfied with the results as much as possible. When I say results I mean, making sure that what the client wants and do not want on the system application is included to the last detail. During the life cycle of the project, there are going to be many decisions to be made, and keeping in touch with the client as much as possible, the decisions might change the results of the project in terms of delays or higher costs. For example, the development team might set anShow MoreRelatedThe Software Development Life Cycle1202 Words   |  5 PagesThe software development life cycle is utilized by the software industry to design, develop, and test software. The objective of the SDLC is to provide high quality software that exceeds customer expectations and meets timeframes and cost expectations. This paper will provide a brief overview of the SDLC and the various stages throughout the life cycle. There are various SDLC models such as the waterfall, agile, and rapid development. The writer will describe traditional waterfall method utilizedRead MoreComputer Engineering : Computer Science Department Essay1432 Words   |  6 PagesDepartment Fall 2016 CSCI665 Software Engineering Midterm Name: Nelson Christian Id:1053366 1) Software Engineering can be defined as set of rules or patterns to follow while working on different aspects of Software. These patterns may vary by person to person, but core concepts remain same. Software involves stages like collecting requirement, designing, development, testing and maintenance and Software engineering is applied to all these stages to create high quality software. 2) Computer EngineeringRead MoreRapid Application Development And Early Phases Of The Software Development Cycle1335 Words   |  6 Pagesspecifications are documented in detail which will lay the foundation of that software development cycle. This requirement documentation defines what the software will do and how it will do it and will also come in handy when there are future developments. Since all the specification documents are prepared early on and presented to the customers and developments team, any design changes that need to be made are captured in the early stages of the lifecycle which minimizes effort and time later duringRead MoreWeb Development And Mobile Software Development1617 Words   |  7 PagesAND MOBILE SOFTWARE DEVELOPMENT ABSTRACT: Due to the rapid development of technology, there is a rapid development in the case of telecommunications and IT field. Now a days every company is in the race to develop a web application or a mobile app which is user friendly and is more efficient. Many models came into the market and are succeeded but they are in race to develop new apps or new web applications. This paper discuss about the existing methodologies in web software development and mobileRead MoreSoftware Development Methodologies For A Rehabilitation Process For Stroke Patients1673 Words   |  7 Pages â€Æ' Content 1. Introduction 1.1 Purpose of Project 2. Project Aim, Objectives and Scope 2.1 Project Aim 2.2 Project Objectives 2.3 Scope 3.0 Software Development Methodologies 3.1 Waterfall Methodology 3.2 Rapid Application Development 3.3 Agile Software Development Methodology 3.4 Methodology Evaluation 4.0 Resources 4.1 Hardware Resources 4.2 Software Resources 5.0 Requirements and Risks 5.1 Core and Desirable Requirements 5.2 Risks 6.0 ActivityRead MoreHigh Level Design Architecture Of The Project1174 Words   |  5 Pagesfigure represents the High level design architecture of the project. The work flow layer is protected by the security layer. All the modules are only accessible when the login credentials are correct. Once passed the security layer, the three modules interact with the GoogleAPI layer where the modules are able to access APIs such as google traffic, google search, google maps etc. The project is developed based on the following software development cycle. It starts with collecting the requirements and endsRead MoreAnalyzing The Following Compound Risk : Unstable Requirements With Tight Budget Will Likely Cancel The Project1499 Words   |  6 Pagesbudget will likely cancel the project. Discuss the dependencies that exist between the two risks. Communication is an important part of our everyday lives. Without communications skills, it is extremely difficult to preform many simple tasks. With one person describing to another the function to perform, there needs to be clear description of the task at hand. When dealing with software projects, it is imperative that the end user convey their requirements of the software to the developer. EffectiveRead MoreA Rubik s Cube Is A Logic Game And Mathematical Puzzle1455 Words   |  6 Pagessimilar applications There are a few games of this type available for Windows in today’s market. Below is a comparison table evaluating a few Windows and Web applications. Completing research and try existing, similar applications. Assess and compare development languages to determine which to use. Assess and compare 3D modelling software packages to determine which to use. Assess and compare Software development processes to determine which to use. Accumulate knowledge on chosen development languageRead MoreThe Software Development Life Cycle1035 Words   |  5 PagesHave you ever wondered how does software developers go about creating their Software Applications for their customers? Do you think they just make assumptions and go straight into coding? No, software developers follow a process. In order to create that successful piece of software, they need something to help guide them along which helps them plan, and manage the application. So what is this process? The Software Development Life Cycle is the approach that developers use to help aid themRead MoreElectronic Point Of Sale Application1138 Words   |  5 PagesChapter Introduction This chapter sets out the background to the electronic point of sale application and explains its importance. Background EPOS (electronic point of sale) systems were developed primarily help managers to aid stock control and to retrieve information about their business fast; but, in conjunction with electronic tills, many other functions have since been bolted on to the original systems to meet developing commercial needs. These include market information such as fast and slow

The Danielson Framework For Teaching - 1378 Words

The Danielson framework for teaching is described by the Danielson group as â€Å"a research-based set of components of instruction, aligned to the INTASC standards, and grounded in a constructivist view of learning and teaching. The complex activity of teaching is divided into 22 components (and 76 smaller elements) clustered into four domains of teaching responsibility† Each component defines a different aspects of its respective domain. Levels of teaching evaluation tools provide rubrics that describe each component and provide a tactic for improving teaching. The Danielson group also states that â€Å"the framework may be used as the foundation of a school or district’s mentoring, coaching, professional development, and teacher evaluation processes, thus linking all those activities together and helping teachers become more thoughtful practitioners.† In 2013 the Englewood public school system adopted the Danielson framework to evaluate teachers. Prior to the Danielson framework teachers we evaluated through a district created evaluation system. The change to the Danielson evaluation too was very tumultuous as the administrator as well as the teachers had to become acclimated to the new method. Unlike the previous measurement tool Danielson divided teaching practice into four domains. Each domain address different aspects of teaching practice that once achieved is supposed to resulting in more effective teaching and higher student academic achievement. Each domain has a levelShow MoreRelatedThe Framework For Teaching By Charlotte Danielson1413 Words   |  6 PagesThe Framework for Teaching by Charlotte Danielson has been developed through research as a guideline for current and future teacher’s professional responsibilities in and out of the classroom. Districts throughout the country are using this framework to assess and guide their teachers to build successful methods of planning and preparations, setting up the classroom en vironment, instruction and professional responsibilities. Each of these domains builds off of each other to form a successful learningRead MoreA Comparison of TASA Model and Danielson ´s Framework for Teaching624 Words   |  3 PagesAfter reading the professor’s and classmates’ comments along with rereading the text, I realized that I missed part of the correlation of the InTASC model with Danielson’s Framework for Teaching. As a class, we all seemed to agree that there are many similarities between InTASC Model and the Danielson’s Framework for Teaching. Both models purpose is to help teachers and administration to identify individual strengths and areas of growth. We agreed that there were slight differences in the wordageRead MoreThe Two Purposes Of Teacher Evaluation1347 Words   |  6 Pagesinstruments and protocols offered in the book support and align with the two purposes of teacher evaluation evidence of practice must be first taken into consideration. The framework uses evidence in order to evaluate teacher performance. According to Danielson (2008), â€Å"the term evidence is intended to convey the conversations about teaching and must be grounded in actual events, in actions or statements in artifacts, or in decisions a teacher has made† (p. 1). Evidence can come from formal and informalRead MoreThe Importance Of A More Effective Type Of Teacher Evaluation System1068 Words   |  5 Pagesthat has been used as the norm in the past. Danielson wants to describe a more effective form of teacher evaluation that will be useful for the administrator and also the teacher. This is very critical in decision making for schools because this is a way for them to credibly show that they have highly effective teacher to the school board and at the same time allow those highly effective teachers an opportunity to grow and learn in the situation. Danielson suggest that in the past administrators hasRead MoreGuidelines And Standardization Of The Teaching Profession782 Words   |  4 PagesThe teaching profession like many other professions, including medicine and law require well defined strategies to ensure that the objectives are achieved in the long ran. For this reason, various frameworks have been developed to help ensure that there are some guidelines and standardization. Applying these standards have proven as helpful in many instances as explained below. Applying a framework to provide guidance in the teaching profession is necessary and beneficial in several ways, whichRead MoreThe Importance Of A More Effective Type Of Teacher Evaluation System1058 Words   |  5 Pageshas been used as the norm in the past. Danielson describes a more effective form of teacher evaluation that will be useful for the administrator and also the teacher. Teacher evaluations are very critical in decision making for schools because this is a way for them to credibly show the school board that they have highly effective teachers and at the same time allow those highly effective teachers an opportunity to grow and learn in the situation. Danielson suggests that in the past administratorsRead MoreThe Teacher Induction Program At Round Lake Area School District 1161078 Words   |  5 Pagesassistance necessary to begin a successful teaching career through a mentoring relationship during their first year of employment in our district. This program will assis t new teachers and teachers new to our district in a further understanding of teaching techniques, procedures, requirements, and expectations of their specific grade level or subject area assignment. During this program teachers will have to opportunity to unpack each domain of the Danielson Framework. This will allow for teachers to beRead MoreDanielson s Framework And The High Schools That Work863 Words   |  4 PagesDanielson’s framework and the High Schools That Work (HSTW) have countless interesting factors in common. If put together, I am confident we could create a framework that would definitely revitalize, our educational system. These two frameworks both have interesting points to add and by putting them both together, we could create a new framework that focuses on the key aspects of teaching and which will have a positive impact in our educational system. Danielson’s framework is much more detailedRead MoreThe Theory Of A Teacher848 Words   |  4 Pagesthe state. The Danielson Framework for teachers, although it does provide a standard to assess teachers on, is ultimately inaccurate and inefficient. The framework fails to provide an assessment on how â€Å"effective† a teacher is but rather how effective a teacher can act while getting reviewed. In the occasion that a teacher does attempt to follow the framework throughout the year, they could end up focusing too much on the minor aspects than focusing on the content they are teaching. Please understandRead MoreProfessional Development Of The Volusia County School Essay967 Words   |  4 Pagesaddresses the unique contributions of Charlotte Danielson and how her Framework for Teachers influenced and aided the Florida Educator Accomplished Practices (FEAPs). This paper also addresses Assessment, Volusia Proficiency Model (VPM) and Problem solving techniques currently used in Volusia County Schools. It concludes with the author’s thoughts on how he would implement the knowledge and skills in each of these areas of Professional Development in the teaching and learning process. Keywords:

Customer loyalty through social networks - Myassignmenthelp.Com

Question: Discuss about theCustomer loyalty through social networks. Answer: Understanding the Marketing Strategy of Gap Inc. Diversification is one of the chief marketing strategy of Gap Inc. Being a highly well-known company, Gaps marketing strategy is to capture a broad demographic of consumers (Caniato et al. 2012). The company is one of the four largest retailers dominating the apparel market of U.S. The company has five brands since 2010, namely, Old Navy, Banana Republic, Atheleta, Gap and Piperlime. This diversification is done in order to attract consumers having different taste of fashion and style. While Gap targets consumers who prefer classically styled casual apparel within a moderate cost range, Old Navy focuses on fun, value and fashion for young consumers and family. Apart from reasonably priced casual family apparel, Old Navy also offers shoes, maternity wear, various personal care items and accessories to the consumers. Banana Republic deals with highly sophisticated tailored and casual apparels, accessories, shoes and personal care products targeting the higher middle class and elite con sumers of US (Arrigo 2013). The brand Athlete offers high quality athletic apparels for women and the cost range is little higher. Apart from these four brands that are available in the offline stores, Gap Inc also has a brand called Piperlime which is an online store which offers both casual and high end fashion footwear and handbag to men, women and children. While this diversification strategy for market expansion of Gap was initially successful, in the middle of 20s, the company lost a good number of consumers (Galbreth and Ghosh 2013). Clients of the company got confused and eventually frustrated due to the complicated diversification of the company. This result in loss of consumers and the company is still struggling to gain back its consumer loyalty. Chief Competitor of Gap Inc. among HM and Zara Considering the fact that Gap Inc is facing a huge lot of competition, Zara is considered to be the chief competition of the Gap Inc. In 2008, Inditex, the parent company of Zara has officially overtaken Gap Inc. and has become the worlds biggest fashion retailer. The main reason behind Zaras success is the multi-pronged approach of Inditex that creates a closed loop. The company is very fast to get fashion to stores. The strategy of the company of utilizing the shipping containers when sending back unsold merchandise for recycling purpose, has not only reduced the manufacture cost of the company but also has gained consumers attention as an eco friendly act. Besides that, Zara has expanded it business all over the world and has registered a commendable profit of 6.3 billion dollar. Zara has reported to be responsible for 66 percent of the overall growth of Inditex, the expansion of the company is touching a new high (Kapferer and Bastien 2012). Another reason for the rapid growth of Zara is considered to be its social media advertisements. According to survey, before the emergence of social media, I was not possible for consumers to follow the latest trends in the market. However, due to its 24*7 presence in social media, Zara is successfully attracting consumers with their highly updated fashion apparels and accessories. The credit goes to highly successful business model of Zara that keeps the consumers stick to the brand (Gamboa and Gonalves 2014). On the other hand, the story of Gap is completely different from that of Zara. Out of the five brands of Gap Inc., only Banana Republic has performed well in the market. Old Navy, the brand that sells apparel and accessories at a cheaper rate is still struggling to obtain consumer equity. Products that gap should introduce and withdrawal to enhance its competitive edge. Considering the fact that Gap Inc. is gradually losing its consumers in the international market, new market strategies including addition and removal of products is required to cope up with the current market situation. One of the chief reasons behind Gaps decision to close 25 percent of its North American Stores is issues with its womens wear. The womens wear with knits and woven were manufactured during the winter (Jin et al. 2012). Majority of the consumer did not like the collection due to the poor fitting and unappealing esthetic. Negative feedbacks from the collection shook up the entire management team of Gap and the whole issue resulted in departure of Gaps Creative director Rebecca Bay. Another issue was the crop tops of the brand Banana Republic. Even the brand president Andi Owen accepted the fact that the company had made a too large bet on Crop tops. According to Owen, the crop top collection not only lacks color varation and has chiefly focused on black and white, but also is boxy and oversized. All this disasters has not only imposed negative impact on the profit market of Gap Inc but has also resulted in loss of a huge amount of customer loyalty. Considering the fact that the company is still struggling to get back its equity, it is high time for Gap Inc to introduce new products in its collection to attract consumers. Since Zara is currently ruling the apparel market, Gap can look into their popular products collections like leather plaited shopper bag, Navy double-breasted blazer or casual apparels like embroidered boho jackets with pompoms, which are currently in rage (Kim and Ko 2012). Part from this, since consumers are highly getting inclined towards animal printed coats and jackets, Gap Inc can manufacture this product with a twist of their own innovative ideas. SWOT Analysis of Gap Inc. Strengths Dealership Teamwork of Gap is strong and hence the company can reach easily to Global consumers. Being an experienced apparel industry, Gap has good Working knowledge. This helps the company to adapt the current trends easily. Apart from apparels and accessories, the company also produces baby products. Considering the fact that baby products are always in demand irrespective of market fluctuations, this can be considered as strength of Gap Inc (Cortez et al. 2014). Efficient marketing through television, online and print media is another strength of the brand. The brand manufactures several times less iconic products and has a reputation of selling products that are long lasting and durable. Weaknesses Highly competitive market along with limited market share has resulted in loosing consumers and therefore decrement of overall profit of the company (Gap.com. 2018). Excessive fragmentation of the brands has imposed negative impact on the company since the good number of consumers switched to other brands due to confusion and frustration. High dependence of the company on external manufactures is another weakness of Gap Inc. The company is failing to utilize social media and online marketing efficiently. As a result, it is failing to stay updated with current consumers choices and thus is loosing the market since past five years. Opportunities The company should work on increasing its social media efficiency and online marketing in order to understand the requirement of its consumers and to enhance its consumer loyalty. Considering the fact that the company has still not expanded itself in global market, it should open stores globally keeping the market of Asia and China as its chief focus. The company should merge with other fashion houses to boost sales. To increase consumer loyalty the company can get its brands endorsed by popular celebrities. Threats Highly efficient global competitors like Zara and HM offer more fashionable clothing in a much lesser value. This is one of the major threats for the company. Another major threat for the company is that the management of Gap Inc is still struggling to turn around the business. Increased labor costs, risky global sourcing and manufacturing along with rapids changes in the fashion industry are other factors that can be considered as threats for the company. Four Ps for Gap Inc concerning UAE Market Marketing mix of Gap Inc analyses and explain the market strategy of the company that is needed to expand its business in UAE with the help of 4 Ps namely, Product, Price, Place and Promotion (Armstrong et al. 2015). Product Being a well-known international apparel and accessories company, Gap Inc offers products like jeans, jackets and T-shirts for daily life usage and in accessories they provide handbags, shoes, jewelry, sunglasses and perfumes. In order to expand its business successfully in UAE market, Gap needs to introduce conservative and multiple layer clothes beside their original apparel collection (Khan, Rodrigues and Balasubramanian 2017). Gap can introduced popular women and men wear like Shayla that is a popular traditional scarf and disdisha in its collection to attract consumers in UAE. Short or body revealing dresses are strictly prohibited in UAE. Thus Gap should keep in mind that UAE will not provide a good market for short skirts or hot pants (Fernandes 2013). Price Considering the fact that Gap targets a vast range of consumers from middle class to elite financial condition, it will not be tough for the company to attract consumers in UAE. Initially the chief target of the company was elite consumers (Baker 2014). Since 2014, Gap understood that consumers are getting inclined towards affordable products and hence it changed it strategy of pricing its products. Place Being a popular company, Gap has a vast distribution network and a huge global presence. There are over 3700 stores of Gap across the world. In UAE, the major marketing of Gap is performed through online marketing. Offline stores of Gap are available in metro cities like Dubai. Promotion In UAE, the company uses several numbers of promotional techniques like offering e-gift cards or offline cards, which can be used in any stores within UAE. Other promotional techniques of Gap Inc include online and print media advertising. The company also organizes competitions and uses their own products as gifts (Okonkwo 2016). Suggested Advertisement Strategy for Gap Inc One of the chief strategies that need to be implemented by the company is to efficiently use the social media as a online marketing platform. Gap needs to post more advertisements in Facebook and Instagram not only to attract consumers but also to understand the requirements of `consumers of UAE. Apart from this, the company can offer special discounts, e-gift cards and gifts to consumers. Another major strategy that can be implemented by the company is endorsement of itself by well-known celebrities and sponsoring popular fashion shows. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Arrigo, E., 2013. Corporate responsibility management in fast fashion companies: the Gap Inc. case.Journal of Fashion Marketing and Management: An International Journal,17(2), pp.175-189. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Caniato, F., Caridi, M., Crippa, L. and Moretto, A., 2012. Environmental sustainability in fashion supply chains: An exploratory case based research.International journal of production economics,135(2), pp.659-670. Cortez, M.A., Tu, N.T., Van Anh, D., Ng, B.Z. and Vegafria, E., 2014. Fast fashion quadrangle: An analysis.Academy of Marketing Studies Journal,18(1), p.1. Fernandes, C., 2013. Analysis of counterfeit fashion purchase behaviour in UAE.Journal of Fashion Marketing and Management: An International Journal,17(1), pp.85-97 Galbreth, M.R. and Ghosh, B., 2013. Competition and sustainability: The impact of consumer awareness.Decision Sciences,44(1), pp.127-159. Gamboa, A.M. and Gonalves, H.M., 2014. Customer loyalty through social networks: Lessons from Zara on Facebook.Business Horizons,57(6), pp.709-717. Gap.com. (2018).Shop Women, Men, Maternity, Baby Kids Clothes Online | Gap. [online] Available at: https://www.gap.com/ [Accessed 4 Jan. 2018]. Jin, B., Jung, H., Matthews, D.R. and Gupta, M., 2012. Fast fashion business model: what, why and how?. InFashion supply chain management: Industry and business analysis(pp. 193-211). IGI Global. Kapferer, J.N. and Bastien, V., 2012.The luxury strategy: break the rules of marketing to build luxury brands. Kogan page publishers. Khan, Z.R., Rodrigues, G. and Balasubramanian, S., 2017. Ethical consumerism and apparel industry-towards a new factor model. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Okonkwo, U., 2016.Luxury fashion branding: trends, tactics, techniques. Springer..Luxury fashion branding: trends, tactics, techniques. Springer.